WHY BUYER PERSONAS ARE A VALUABLE RESOURCE TO YOUR COMPANY!
Here are just a few of the thing’s companies can see with the successful implementation of buyer personas:
- Grouping clients/prospects into personas makes it easier to deliver content and messaging that is targeted and consistent, thereby having more impact with the prospect/client and saving time and money.
- Personas help all departments become more in tune with client needs which leads to a more positive service experience and closing ratios for sales.
- With stronger customer relationships, companies will experience higher conversion rates and a higher ROI. Also, customers will start to become promoters of the brand which has a rippling effect with brand exposure and increasing ROI as well.
INBOUND MARKETING, ATTRACT STAGE (PART 1)
HOW TO HARNESS THE POWER OF INBOUND MARKETING
Inbound marketing is a relatively new concept for most. With our ever changing technological world, Inbound Marketing harnesses the power of technology to create marketing strategies that are proven to increase ROI. Why such an increase in Inbound use? Bottom line, it's effective and cheap! Read on to find out more...