HOW TO HARNESS THE POWER OF INBOUND MARKETING

Inbound marketing is a relatively new concept for most. With our ever changing technological world, Inbound Marketing harnesses the power of technology to create marketing strategies that are proven to increase ROI. 

Basically, Inbound Marketing couples technology and a customer approach to build relationships that are value driven.  This method is quickly gaining in popularity over traditional marketing. 60% of leading Marketers have already adopted Inbound Strategies. Furthermore, traditional marketing tools such as telemarketing, direct mail and trade shows are become less important to companies (Source: HubSpot).

Why such an increase in Inbound use? Bottom line, it's effective and cheap! Inbound marketing delivers up to 54% more leads into the marketing funnel and cost 61% less than those leads generated by traditional marketing (Source: Search Engine Journal).

So what sets Inbound Marketing apart from its traditional counterpart?  As mentioned earlier, the approach.  Technology coupled with a customer approach, build a value driven relationship.  The following principles are at the heart of an Inbound Marketing Strategy:

  • KNOW YOU CLIENT, THE BUYER PERSONA - Understanding critical insights concerning the customers/prospects buying process.  Helping your buyer to achieve a goal or solve a problem.
  • MEET AND EXCEED CUSTOMER INFORMATIONAL (CONTENT) NEEDS - Companies take on an advisory role with their customers/prospects offering content that users will find of value.  This approach focuses on engaging and building a positive long-term relationship with clients/prospects
  • GO TO THE CLIENT/PROSPECT - Using technology, go where the customers/prospects are, online. 

 It's important to note that an Inbound Strategy is quite structured.  There is a marketing cycle that coincides with the buying process of a customer.   Each stage of the cycle includes goals.  These goals are specific and not shotgun in approach.  The strategy aims at attracting the right people, with the right information at the right time.  Building a relationship based on trust, but not stopping at the sale.  Continuing to meet and exceed the client's expectations, generating repeat purchases and goodwill.  Eventually turning users into brand promoters.

Below, is an INFOGRAPHIC of the stages in an Inbound Marketing Strategy.

 

INBOUND MARKETING STRATEGY STAGES

Let's break it down a little more.  When using Inbound Marketing, the tactics used to carry out each stage are based on content. Content is your company's voice in creating a relationship and the tactics are the vehicles to get you there. But not all content is created equal. The content you offer must be of value to your prospects or clients. The customer is looking to you for answers to a need. Content must be relevant to that need but also be created in an easy to digest and interesting manner.  

Check out our chart illustrating some of the tactics used to disseminate content in Inbound Marketing Strategies.TACTICS INBOUND MARKETING INFOGRAPHIC

It is important to note that a key ingredient to content is visuals.  You can come up with all kinds of content but if it doesn't capture the prospects eye, it won't get noticed.  Adding visuals as a base to content will help increase views, shares and links all leading to a successful content strategy.    Make sure your company's visual voice is impactful!  At ByDesignCanada.com we can help create and implement visual tactics that will increase your content's exposure and effectiveness.  Contact us to find out how.

Finally, throughout our Inbound Marketing journey we will dive into core topics that will help you to create a successful and tailored INBOUND strategy.  Furthermore, it will become apparent the importance of a company's visual voice in disseminating content to consumers.  

We will be sharing lots of downloadable content, and along the way if you have any questions or suggestions, please feel free to contact us via email or through our social media channels.  

Here are some of the core topics that will be addressed over the upcoming blogs.  

  • BUYER PERSONA
  • CONTENT ANALYSIS
  • ATTRACT STAGE
  • BLOGGING
  • SEO
  • SOCIAL MEDIA

Stay tuned for our weekly updates as each of these areas go live!  The next blog in our Inbound Marketing Strategy series is the BUYER PERSONA -   

"Before we can start creating an Inbound Marketing Strategy, we must understand our prospects and customers. Unlike the traditional Target Market, Inbound Marketing requires a deep dive into who the prospect or customer actually is.  So, let's dive in!

 WHY BUYER PERSONAS ARE A VALUABLE RESOURCE TO YOUR COMPANY!

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LINKS TO OUR BLOG POSTS 

(ITEMS WITH NO WORKING LINK HAVE NOT BEEN RELEASED AS OF YET)

 

 THE POWER OF INBOUND MARKETING

 

 WHY BUYER PERSONAS ARE A VALUABLE RESOURCE TO YOUR COMPANY!

 

  

 HOW TO CAPITALIZE ON THE ATTRACT STAGE OF INBOUND MARKETING

 

 

 

 

 

 

 

 

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