Inbound marketing is a relatively new concept for most. With our ever changing technological world, Inbound Marketing harnesses the power of technology to create marketing strategies that are proven to increase ROI.
Inbound marketing is gaining in popularity over traditional marketing. 60% of leading Marketers have already adopted Inbound Strategies. Furthermore, traditional marketing tools such as telemarketing, direct mail and trade shows are become less important to companies (Source: HubSpot).
Why such an increase in Inbound use? Bottom line, it's effective and cheap! Inbound marketing delivers up to 54% more leads into the marketing funnel and cost 61% less than those leads generated by traditional marketing (Source: Search Engine Journal).
So what sets Inbound Marketing apart from its counterpart, it's approach. It is based on a one-on-one relationship with prospects and customers. Understanding, engaging and building a positive long-term relationship with them.
Inbound Marketers act as an advisor, offering expert advice and educational guidance to customers throughout the buying process. The following chart depicts the cycle of the Inbound Marketing Strategy. Each segment of the strategy has a different goal in the relationship process with the intent of building trust, creating a sale, repeat purchase or turning clients into promoters of your brand.
When using Inbound Marketing, the tactics used to carry out each strategic segment are based on content. Content is your company's voice in creating a relationship and the tactics are the vehicles to get you there. But not all content is created equal. The content you offer must be of value to your prospects or clients. The customer is looking to you for answers to a need. Content must be relevant to that need but also be created in an easy to digest and interesting manner.
A key ingredient to content is visuals. You can come up with all kinds of content but if it doesn't capture the prospects eye, it won't get noticed. Adding visuals as a base to content will help increase views, shares and links all leading to a successful content strategy. Make sure your company's visual voice is impactful!
The majority of your content will be situated where your prospect is, online. The following chart illustrates the tactics used to disseminate content in Inbound Marketing Strategies.
Throughout our Inbound Marketing journey we will dive into the core topics that will help create a successful tailored INBOUND strategy. Readers will come to understand the importance of a company's visual voice in disseminating content to consumers. We will be sharing lots of downloadable content. Along the way, if you have any questions or suggestions, please feel free to contact us via email or through our social media channels.
Here are some of the core topics that will be addressed over the upcoming blogs.
- BUYER PERSONA
- CONTENT ANALYSIS
- ATTRACT STAGE
- SOCIAL MEDIA
Stay tuned for our weekly updates as each of these areas go live! Our next blog in our Inbound Marketing Strategy series is the BUYER PERSONA.
"Before we can start creating an Inbound Marketing Strategy, we must understand our prospects and customers. Unlike the traditional Target Market, Inbound Marketing requires a deep dive into who the prospect or customer actually is. So, let's dive in!"
TACTICS YOUR COMPANY CAN USE TO CREATE A SUCCESSFUL BUYERS PERSONA
HOW TO CREATE A PERSONA INTERVIEW
YOU'VE GOT A BUYER PERSONA, NOW WHAT?
YOU CAN ALSO CHECK OUT:
INBOUND MARKETING, ATTRACT STAGE
HOW BLOGGING CAN HELP YOUR COMPANY SUCCEED (TIPS & TRICKS ON HOW TO WRITE THEM)
SEO, HOW TO GET NOTICED
SEO FOR CRAWLING
SEO FOR INDEXING
SEO FOR RANKING
BACKLINKS, HOW & WHY YOUR COMPANY SHOULD BE USING THEM
JUMP START YOUR AUTHORITY WITH PILLAR CLUSTER CONTENT