The first step to an Inbound Marketing Strategy "ATTRACT" stage, involves attracting the right people. We know who these people are from our Audience Persona Analysis, now we have to attract them to our website.
Your company can use blogging, social media, search engine optimization and website tactics to help ATTRACT your persona audience. Each tactic helps build a relationship with prospects and leads them through the first stage of your sales funnel. The following tactics are used to reach our buyer persona in the ATTRACT stage are:
The diagram below, show where the Attract stage falls in the Sales Funnel
Stay tuned, in the following weeks we will cover each of the 4 tactics involved in the ATTRACT stage of an Inbound Marketing Strategy.